Hi folks, I wanted to talk about a common misconception about growing your information product business – it is 1 part mindset and 1 part tactics…but it is IMPORTANT.

In response to the various videos and content we’ve produced over the last few weeks on starting and growing your own infoproduct business (our latest video is over at http://www.infomarketerszone.com/public/305.cfm?sd=2 ) I’ve noticed a trend toward people asking technical questions about how to write their ebook or how to turn a MS Word or Open Office document into a PDF format or what format should they write their ebook in.

In addition, there are many questions about the techniques for taking payment on your ebooks, web hosting and ways to secure your ebooks when they are ready to put up for sale.

Now yes, all of these questions are important and necessary to answer prior to you launching your business, but when I see brand new people interested in starting their ebook or infoproduct business asking these sorts of questions…and ONLY these sorts of questions I WORRY.

The reason is that there are basically 4 BIG things that will make the entire difference of whether your ebook or infoproduct will make money for you or not…and no, one of them is not how you convert MS Word into PDF.

Here are the 4 most important questions you need to answer before you can really start making serious sales and profits from packaging information into ebooks…

1. Is My eBook Topic In Demand – what is the compelling desire for information that you will fill with your information product – ebook, report or any other form of packaged infoproduct.

2. What is your overriding business goal – is this your entry into a marketplace where your plan is to build a business involving multiple infoproducts, a consulting service, – what is your medium term objectives with your project?

3. Who will be the expert content generator – will it be you or will you find someone else who is to help you put the content together?  NOte, I use expert here not in the context of someone with dozens of years experience but someone who has some experience and can master the content. 

4. Do you understand your distribution channel – a major part of generating income with ebooks and infoproducts has to do with selling through distribution channels…content channels, joint ventures and affiliates, Web2.0, etc…

So, if you are thinking about writing an ebook or developing your own infoproduct to sell online, then sit down with a sheet of paper right now and answer these 4 critical questions. 

If you are already running an information marketing business…this exercise will make you even more money.

Give it a try, post a comment with your questions or comments…let us know how you answered your questions by leaving a comment. 

Jeff