As book writers and information product publishers we become somewhat convinced that the only niche markets with huge potential are internet marketing, business, and health related topics – yet as we know from the hundreds of private members at InfoMarketer’sZone, that simply is NOT true.
Here’s an interesting example of an author that has picked up on a very powerful desire most women and many men have in today’s busy marketplace – having an neat, organized and happy home.
In "The Busy Mom’s Guide To An Organized Home", Kathy Peel has tapped into a desparate crowd of stressed-out parents and "family manager’s" offering them solid advice on how to maintain a semblance of order around the house whether parents of toddlers, youth or teens.
Here’s a terrific interview with Kathy in the Washington Post that gives you insight into the type of questions and level of desparation her market has for this topic.
Something I noticed right away when reading the interview was how we discover that Kathy not only published her own top selling book on this topic, but that she also operates what is likely to be a very lucrative coaching program on the topic as well…
I read about your Family Manager Coaches. How can one help me? Are the things they suggest the same thing I can read in one of your books? Thank you!
Kathy Peel: Email contactus@familymanager.com. I will have a coach contact you. Family Manager Coaches help people apply the strategies in my books. It’s a faster track to getting your home under control than doing it all yourself. Plus, when you work with a coach you will do our very cool FM assessment. It’s online and takes 20-30 minutes. It helps you identify your goals and priorities for each department, assesses stress levels about different areas, evaluates what you need to do to use your time better and get your family working like a team. When you submit, our system summarizes and creates a personalized action plan coach helps you implement.
The lessons for anyone looking to start their own online marketing, information publishing or book writing career are:
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Explore lesser known niche markets where there is still an extreme frustration or desire to achieve something – wherever these conditions exist, you will find terrific opportunities to build an information-based business
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Understand well the questions your niche market ask. Many of the questions that come up in this interactive blog session have been covered by Kathy in her book – which demonstrates she knows her niche market very well
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Don’t stop with publishing information – consider actually helping your audience achieve their goals through additional group or individual coaching, home study courses, software or other high-price, high-profit information packages
If you’re still trying to track down your ideal niche market, wonder about developing high-profit information products to sell online, get your online business up and running and how to generate traffic and grow your business – consider joining us over at InfoMarketer’sZone where we provide high quality, frequent "inside" tips, techniques, strategies, tools and coaching for those wanting to write their books, courses and become information product publishers like Kathy or the millions of other information providers in various niche markets.
