Ever wonder why John Carleton, Yanik Silver, Michel Fortin or
Joe Vitale ask for (and get) well over $10,000 for each and every
sales letter they write?
It used to make me wonder, is this a scam?
In the months that followed I not only watched what the great
copywriters did, I learned and TRIED what they used and found
out the real value of having great a great sales letter on
your website.
Here’s a tip that sets GREAT copywriters aside, earning them
a personal fortune that so many only dream about – you’ll find
this among the gems in “Ultimate At-home Internet Copywriting
Workshop”
You Need Benfits AND Emotional Outcome
In addition to pulling out the benefits from questions submitted
by prospects within your market, it is also extremely important that
you understand the bigger emotional drivers behind their need to
have any particular question answered.
An example….
You want to tackle weight loss motivation – and you see a pattern of
questions like:
“Initial motivation is not my problem, but how do you sustain motivation” or
“How do you handle the negative people in your life”
etc…
These are all specific things people want – and definitely should drive your
content and marketing BUT…
Your copy should also include specific references to their ULTIMATE goal or
EMOTIONAL outcome, which is usually not to just loose weight, but to look
better, feel better, have more energy, attract more love into their life,
make them more successful, earn more money, etc…
So when you think about your topic, think one level higher – WHY do they
need your product to help them with your topic? If they want to improve
their golf game, then they likely want to look better in front of their
friends, feel younger, gain the confidence to play even more exotic
courses, etc…
A large part of your copy (ie. headline, first paragraphs, sub-heads, PS,
etc…) should be constantly painting a picture of today and tomorrow – with
your bullet benefits being the path to getting there.
By simply listing a page of benefits related to losing weight, you will get
some sales – but to double or triple sales – as committed in this package:
http://www.highertrustmarketing.com/part/yanikcopy you need to move beyond
pure benefits and paint – climb inside the mind of your prospect and know
exactly WHY and how BADLY they want their ultimate goal.
Jeff
