If you are either an aspiring writer or an existing freelance, contract or paid writer today and want to branch out into writing your own ebooks, books and information products…we careful about one thing!
I had a question from a new member of InfoMarketer’sZone this morning that quickly prevented them from wasting their time and effort on an ebook that stood very little chance of selling.
This freelance writer had gotten an idea from a project they were commissioned to write – the topic had to do with technology, but targeted a topic that we know for a fact has very little demand.Â
What was the BIG MISTAKE?
The first rule of information publishing and marketing IS…
NEVER trust anyone else with your own market research!
The key to making money with information products IS market research, so it quite simply cannot be left to someone else unless you are guiding them with the exact research you want them to do and then review the results yourself
For every top selling article, ebook, book or other information content campaign there are 100 other bad ones.Â
Sure, you may get the sense that those you have written for really understand their business and their market, but most absolutely haven’t a clue and will find out as soon as they release their infoproduct.
What you don’t want to do is follow them off of the cliff.Â
- Know your market
- Know their frustrations and desires
- Know what they are buying already
- If your idea is new, test it small before you go big
You have an amazing skill and passion for writing, but you cannot ignore the important of marketing (and specifically market research) when striking out on your own to become an information publisher online.
