Write Your Own Ebook Or Outsource?

What happens if you want to sell your own ebook online, but you’re not sure if you are the one to write it?

Is it ok to outsource the writing of your ebook to a ghostwriter?

Since we have direct experience publishing top selling ebooks that I have written completely and others where I used a ghostwriter, we can confirm that either approach will work. 

There are however some factors you want to take into account when considering outsourcing the writing of your ebook or information product.

3 Tips For Getting Your Ebook Written

1. You want to control the outline. 

No matter how much of the research and/or writing you decide to outsource, you want to outline your ebook, book or info product yourself. “How To”, informational ebooks (info products)  are best organized around a set of steps, tips, stages or tasks that will help your reader achieve the desired end result (lose weight, manage stress, train their dog, etc…)  After all, that’s why they pull their wallet out of their pocket and send you their order – so they can accomplish something they desire faster, easier or less painfully that they otherwise would be able to do. So, you want to do your research and find out what system will help them achieve their desired outcome – that becomes your outline and you don’t want to leave this to someone else because writers don’t get this and yet it is so critical to the success of your ebook or info product

2. Writing is as simple as talking. 

When you write an information product, your reader is not looking for brilliant writing, they want to consume your information in a simple, effective, clear and concise way to help them achieve their desired result. Two things will kill an ebook – verbose writing or writing over the heads of your audience and wandering aimlessly around your topic instead of sticking to the outline.  Beyond that, writing is very straightforward if you keep your points clear and concise. 

3. Personalize your ebook. 

Use examples from your own research, experience or from 3rd party research (interviews, case studies) — even if you outsource the writing of your ebook, you want to bring in your own opinions, experiences, knowledge where you can…it personalizes your system and makes your ebook unique. 

Lastly – if you do decide to outsource part or all of your ebook writing, look first for a writer that has direct experience (or at least past experience writing) within your niche.  The advantage is that they can provide experience and examples that add to the value of the ebook and they will often charge much less because they need to spend less time researching and writing. 

The key to writing an ebook effectively is your outline, get that right and you will find your ebook almost writes itself. 

If you want to tap into the #1 resource for information product publishing and marketing to get help writing, selling and marketing your ebook online, then check out Information Marketer’sZone – your one stop training site for high paid information marketers.