The opportunity to write your own self-published ebook and sell it online have never been greater, yet we still see from the questions and help we give over at our Ebook Marketing Site InfoMarketer’sZone that 90%+ of ebook writers are struggling.
Why is this?
Mainly, the difference between a high earning ebook writer and struggling self-pubilshed writers comes down to 3 “Dirty Little Secrets”
1. SELF-PUBLISHING MEANS YOU ARE AN INTERNET MARKETER
Bet you didn’t know you were going to have to enter the world of SEO (Search Engine Optimization), Blogging, Online Advertising, Affiliate Marketing, Web Site Optimization, List Building, Payment Processing, Shopping Carts, Autoresponders, Back-End Products, Upsells/Cross-Sells/Downsells, and Product Launches did you?
The process of packaging information into an ebook has gotten progressively simpler.
You now have dozens of places online you can post your ebooks where people can buy them like Clickbank, Amazon, Ibooks, etc…
But the #1 factor that will impact how well your self-published ebook really sells is online marketing.
Internet marketing is the process of knowing where your core “buying” audience is, how to reach them and converting them to trusted customers over a relatively short period of time (days or weeks).
The main focus of InfoMarketer’sZone is a 6-Week program that walks writers, information entrepreneurs, information marketers and ebook/book writers through the entire process of how to know exactly where your potential buyers are online, how to reach them effectively, how to convert them into buyers when they do arrive at the site that hosts your ebook and how to maintain a long-term relationship with those buyers so you continually build equity in your business over time.
To self-publish is to be an internet marketer…simple as that!
2. KNOWING YOUR NICHE & PICKING GREAT TOPICS
Picking a market, subject and topic for your self-published ebook is incredibly important and involves a somewhat delicate balancing act between tapping into your own passion/knowledge as well as responding to what markets are showing you they want.
Most self-published ebooks do not get this balance correct…they either focus too much on their own interest/passion and do not position that correctly against demand in the market or they chase top sellers and try to duplicate past success without really having an interest, passion or knowledge base to work from.
Go too far either way and you will not succeed.
Get the balance right and something magical happens where your “work” actually seems fun and motivating while your market seems to buy your ebook without you having to do much in terms of marketing.
All of our successful ebooks have always started with an idea – a spark – that has come from something we have had direct experience with or are passionately interested in learning more, but then…
We follow the steps to research that market, identify buying trends, watch customer discussions and desires and marry our passion for the topic with an intense desire for certain information…the results truly have been magical.
3. BE IN THE TRAINING BUSINESS – NOT THE EBOOK, PUBLISHING OR WRITING BUSINESS
One of the breakthrough concepts we teach through InfoMarketer’sZone is how to take any informational (how-to or non-fiction topic) and transform it from purely “informational” into something that is actionable – more like a training program or system than a typical ebook.
What this does is immediately places a 10X higher value on the information, positions you as a top expert in that marketplace, differentiates you from other ebooks or books in your marketplace, opens the door to ongoing updates and enhancements to additional products, courses, etc… and puts a premium on your knowledge that means much more money in your hands at the end of the day.
These are massive changes in how you plan, design and execute your self-publishing business with relatively small changes in the amount of time and effort you put in.
YOUR TURN…
As you can see, there are hidden secrets to succeeding with self-publishing ebooks after all…what are your thoughts after reading this? Leave us a comment and let us know.
