Yes, writing your own non-fiction book takes some skill and preparation, but it isn’t the type of preparation most people think of…
Instead of learning to write, studying style guides and mastering the English language, the real factors impacting how well your ebook, book or training program will sell online or in retail stores has to do with how well you know your market, your customer’s emotional state and desires within your market and your competition.Â
It doesn’t matter if your desire is to secure a traditional publishing contract or if you are striking out to start your own self-publishing venture…the steps are the same.Â
Before you begin writing your book you MUST:
- Track down a target market & desire within that target market
- Create a profile of your target customer – their desires, frustrations, buying habits, past experiences & purchases, etc…
- Competitive research – what books are selling best? Are their higher-end training programs? What desired outcome are they promising to their readers? What is their unique “angle” into the market? What content have they included in their book or training program? What gaps exist in what or how they share their information with the marketplace?
- Create a compelling angle focusing on the overwhelming desired outcome that has proven to sell information, but with a twist or “angle” that is different from your competition…this may be based on gaps you have identified with your research, going against current wisdom, based on new interviews or research, etc…
- Think about how your unique experiences, knowledge, or abilities can be used to tackle your project…adding this dimension of personalization can help you set yourself apart from your competition
- Begin building a platform well before you begin writing or packaging your information product. Having your own blog, social networking presence, email list or following and interested partners/influencers in your market can be used to research, test and envetually launch your own book, ebook or training program to get a giant leap ahead in your market
If you are shopping your idea to a traditional publisher, then most of this makes its way into your book proposal with the remainder being used to help market your book as it is being written and once it comes out.Â
If you are going the self-publishing ebook, book or larger-scale infoproduct business – then this feeds your process for proudct development and launch of your own highly successful non-fiction book or infoproduct business.
Either way, you dramatically improve your chance of achieving success with your book in as little as 45-days…to get an extra leap, follow the blueprint, tools and support system available to TOP information marketers over at InfoMarketer’sZone & watch the money roll in!
