We all have sites that we desparately want to increase the amount and quality of traffic to – correct?

After all, building your website may have seemed like a huge challenge, but if you only get 10 people to visit each day, you are going to be a long way from making a cent (let alone a living) from your internet business. 

There are many methods of generating traffic both free and paid, but a key step to getting that traffic is understanding the keywords your target markets use to seek out information on what you have to offer.

If you have followed the system over at Information Markter’sZone you will have discovered and/or developed products that not only target a specific customer type, but have built your online business around a desire for information – to be, have, do or become something or someone they are not today. 

You know how easy it is to swim downstream in a river versus upstream right? 

Finding the right keywords that match the desire your prospects have in their minds when they hit the internet is 3/4 of the battle in making money on the internet. 

Ok, so you have identified a list of keywords and turned those into a larger list of long-tail keyword phrases using tooles like the Google Keyword Suggestion Tool – what do you do next?   

Now that you have a list of 500 long-tail keywords, how do you turn those into traffic?

What I typically do with a new list of long-tail keywords is to categorize them into groups by root keyword, then test a few out of each category using Google Adwords – the purpose is to find out which groups of long-tails will offer the best return on investment. 

While this does mean spending $50-$100 in Adwords advertising, it also means you can save weeks/months of work and 1000’s of wasted dollars in the future because you quickly determine the keyword phrases that MOST impact your marketplace and bring in the highest sales ratios for you.

The entire system for keyword research, testing, and optimization is one of the most powerful and sought after training sessions on InfoMarketer’sZone

Why?

Well, you could spend the next year developing content or throwing money away on the 500+ long-tail keywords you identified as possibly interesting to your marketplace, but in my experience – there are 10-20 that always well outperform all of the others. 

Why not find them FIRST, then focus your effort on marketing around those keywords so you can bring in lots of traffic AND more important, lots of customers?

I can start off with a list of 500 or more long-tail phrases this way and within a week or so get a good feel for the top 10-20. Then, I begin to generate content optimized around the priority list – articles, blog postings, backlinks, youtube video descriptions, etc…

Consider taking this smart approach to getting traffic using long-tail keywords and watch your internet business profits soar.