Up until recently, the main advantage of social networking sites like Myspace or Facebook was the visibility you were able to garner through networking – and for some, that can be substantial in itself.
But what remained fairly elusive is any substantial advantage gained through Google by having a good presence on Facebook – over this past weekend, that changed as Facebook opened up more of it’s pages branded links to the search engines – the result could very well be a significant bump in well networked, branded pages in the search engines.
When you operate an internet marketing site, info product sales site or blog as we outline in the Steps To Setting Up Your Online Business within our Info Marketer’s resource site, we recommend that you setup your content in a way that makes it simple to submit to the social networking sites and directories – now this move by Facebook only adds to that recommendation.
In fact, I’ve noticed a very significant number of active internet marketers re-visiting their Facebook pages and increasing their Facebook networking efforts in the last week, no doubt due to this decision to open up the links.
In this article “Facebook Steps Up SEO For Brand Pages” it is made quite clear that thousands of links may now be exposed to search engines and the more networked pages will be the big benefactors.
What does this mean for you?
Certainly, if you have been thinking about experimenting with Facebook (or neglecting an account you setup a year ago and have done nothing with it), then now is the time to get busy. Not only do you have the benefit of alternative forms of communication with your audience, you have the added enhancement of getting more exposure with incoming links from a very high authority site thanks to this Facebook gift.
