Advocates of social networking (sites like Twitter, Facebook, Tumlr, YouTube, Ustream and the like) suggest that the micro-level relationship and message exchanges that take place through these platforms offer business a chance to humanize their marketing…in fact, this is the real power of social networking systems to business.
Listen to Gary Vaynerchuck’s interview with MSNBC Morning Joe — let me know if you agree with what he is saying:
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Gary’s ideas may be especially important for the top 20% of your customers who bring in 80% of your profit. Imagine if you can know much more about your top 20% customers…maybe the scalability issue is a red herring!
Really interested to know what you guys think of taking marketing micro!
