If you are going to grow your business on the internet, then you MUST learn to understand how to target your market – and that means understanding the basics of search engine optimization, or SEO.

Let’s say you have an ebook about weight loss that you want to market on the internet, one of the ways you want to work on to get masses of hungry customers to your website, blog or landing page is SEO.

Are there other ways to generate traffic?

Sure – here are a few:

1. Affiliate marketing – you can have partners send you traffic in exchange for giving them a share of the profits…we teach these principles along with other traffic generation techniques inside of InfoMarketer’sZone.  But for most people, you want BOTH a partner source of traffic and “organic” – or something that passively taps into the flood of internet search traffic from people who are looking for a product like yours.
2. Paid traffic – absolutely, you can pay to target certain searches (pay-per-click advertising) or tap into traffic that is already visiting other sites through banner or ads on Facebook, etc…BUT again, there is a COST to this advertising, and for most people starting out, they lose money for several months with paid advertising until you actually figure out which ads make you profit versus just sales

Without a doubt, putting in place an SEO plan that works is the most profitable way to make money with your internet business.

As many of us know, one of the ways to optimize your content (articles, blog postings, forum postings, press releases, web pages, etc…) is to target a specific keyword phrase or phrases by including on the page we are optimizing.

Certainly this means including them in the headline, throughout the text and even in image “alt-tags” as well as some meta content for that page.

A question often comes up though – how to prevent losing the benefit of on-page SEO when Google sees you as keyword stuffing versus natural optimization.

In this 2-minute video by Google’s Matt Cutts, he covers two important points:

• Should you target multiple versions of a given keyword phrase (such as weight loss tip versus tip weight loss?) and will that be viewed as keyword stuffing?
• What should you pay attention to when you derive your keyword targeting strategy…this is the MOST interesting part of this video – one that we expand on with an entire week-long keyword research and testing strategy inside InfoMarketer’sZone…

Watch this SEO tips video here: