Although there is nothing revolutionary with this short video from Google’s Matt Cutts, it is a good reminder about a few important things when you are trying to rank better in the Search Engine Results:
1. The page that will typically rank highest is the one that gets the most high quality, relevant backlinks (naturally of course). While this often tends to be your main page, it could often be a popular article, your blog, an FAQ page or another viral page that turns out to be very popular.
I know in my case, I have 1000’s of articles off of one of my domains along with a popular blog – I do have several articles and blog postings that rank in the top 3 for certain keyword phrases. You can often tell by the traffic and referrals on your stats, but you do want to be watching (and ideally planning) for this.
2. If you do have a page that is ranking highly and you have another page that you want to rank higher – you can place a link from the lower ranking page on the higher ranking page (again, this should be relevant)
3. Make sure your internal links are consistent and that you are not splitting your link rank by having half of your links go to www.mysite.com and the other half going to mysite.com
4. Think about how you can make your main page viral – what will make allot of people visit? It could be an FAQ, a news-worthy article, a blog post that raises many comments, etc…
Here’s the video – it is worth the watch:
