Did Kindle ebook reader create self-publishing?   Of course not!  Were there independent authors and entrepreneurs that figured out releasing their own books and ebooks in digital format was not only a great way to get their projects to market quicker but also could earn them a small fortune online BEFORE Kindle – absolutely.

We’ve been helping authors, speakers, trainers and entrepreneurs self-publish their own ebooks, audio programs and training programs for years over at Information Marketing Zone – and what each person learns is that…

  • If you know how to market yourself and your book or ebook, self-publishing can be far more lucrative than traditional publishing
  • Digital publishing – ebooks, digital reports, online newsletters, subscription membership sites, webinars, online coaching programs, teleseminars and the like are all high-profit product creation techniques for sharing non-fiction information with your markets – sometimes for 10X the amount of a typical book you find in the bookstore
  • Digital products can be released in 45-days or even less…a far cry from the 6+ months it typically takes to get a book published…which means you can test new topics, build your readership and make more money faster with digital self-publishing
  • You can build in market feedback which you can immediately put back into your writing and publishing business to improve your offerings.  For every ebook we sell online we survey our marketplace twice (once a few days after getting the book and again a few weeks later) which gives us additional feedback, new book and ebook ideas, requests for additional consulting and services as well as rave reviews and testimonials – all automated as part of our email follow-up campaign which automatically goes into effect once an order is placed for one of our ebooks
  • By offering online affiliate programs you can expose your ebook or digital information product to millions and millions of eager buyers with software that tracks all of this for you and automatically pays you and your affiliate when they make a sale for you – day or night.

Yes, Kindle certainly may be massively changing the way publishing models work – many authors will now consider releasing digital, self-published versions of their books first whereas a year past, they would never have thought of this option. 

But for many of us – we have been doing just this for the last 9-years when the first ebooks hit the market being sold by their entrepreneurial authors from their own websites. 

Today, the opportunity to package knowledge, experience or research into digital information products (ebooks, reports, presentations, trainings, videos, etc…) is even bigger – it seems that finally the world will be catching up to us thank to Kindle.