Today there are many more options available to you in your quest to write your own business book.
You can go the traditional publishing route, but there are other options too:
1. You can write an ebook and publish it on Amazon Kindle or Apple’s iBooks bookstore
2. You can self-publish your physical book and have it sold on Amazon
3. You can self publish your own PDF ebook and post it on eBook directories like Clickbank, Ejunkie and the like…or even sell it directly from your own site
4. You can turn that book into a video or audio series and offer it as a video training or subscription membership option…today there are plugins for WordPress blogs that can create a secure membership model for you in hours.
With this new flexibility comes complexity and the possibility of confusion.
What is the best route?
I cam across an interesting case study this morning that shares one approach I see more and more authors taking to create a best seller in their marketplace…in fact we have helped others do the same within InfoMarketer’sZone
The process outlined in this article they looks like this:
1. You begin to build a platform (ideally as interactive and engaged as possible) via blogging, social networking and/or videos
2. You use the information collected from your interaction with the market to “test” launch your initial product – this could be either an ebook on the Kindle store or a self-published ebook you sell on your own to your niche market
3. You further iterate your content based on customer response and feedback while continuing to build your platform aided through partner promotion of your first ebook or book.
4. You then come out with a 2cnd and possibly even 3rd iteration that gains yet more traction.
5. Eventually you will attract the interest of publishers at which point you want to decide if going the traditional publishing route is still in your best interest or if you have hit on a growth model where working with a traditional publisher will slow you down rather than help you reach more market.
What can work quite well is to combine traditional publishing toward a mass market enhancing that with more specific, targeted, niche self-published products that target specific aspects of your mass market.
In this way, the traditional published works become effective lead generators for your highly targeted, highly profitable, back-end information products such as a business home study course, business seminars, business coaching or other enhanced offerings that add value to your original book.
YOUR TURN…
What is your plan to target your market with a book, ebook or other informational product? Leave us a comment.
