On-Demand Publishing Up 132% in 2008

According to Publisher’s Weekly, the number are in for the book business in 2008 and for the first time, on-demand titles eclipsed traditional published titles. 

 The number of new and revised titles produced by traditional production methods fell 3% in 2008, to 275,232, but the number of on-demand and short run titles soared 132%, to 285,394. The on-demand and short run segment is the method typically used by self-publishers as well as online publishers.

What is not made as clear in this article is the incredible message that this is sending about the state of the publishing world…on-demand publishing are largely self-published book that are setup and printed on-demand through programs like Lulu, Amazon Advantage or dozens of other small boutique print-on-demand companies. 

Of course, as information product marketers who produce ebooks, DVD’s, physically fulfilled info products we know the market is in fact much, much larger than the 285,000 odd titles they list in this piece.

For example, Clickbank on its own lists 10’s of thousands of titles, others are distributed through programs such as Commission Junction and Linkshare while hundreds of thousands of others are sold right from the information product publisher’s own website. 

Still, these numbers are shocking and definitely demonstrate the potential for the self-publishing book selling business to expand even further. 

Inside The Information Product Marketing Zone we share the tips, techniques and strategies that book writers, course developers and publishing entrepreneurs need to fast-track the planning, testing, development and marketing of their own information product publishing enterprise. 

Our own business has tripled in the last 12-months…by the looks of these numbers, it is about to get even bigger – and that is a good thing for our members who are finding new avenues to express their creativity, make additional streams of income online, become a leader in their marketplace and start brand-new, exciting home-based businesses at a time when jobs are hard to come by.