One of the big ah..ha moments in a non-fiction writer or information product entrepreneur’s business life is believing and knowing why people are willing to pay for content that might otherwise be available for free either online or in other places such as courses, books, etc…
When someone joins us over at InfoMarketerszone, they are often in a state of confusion over why someone would pay for content they may be able to find by searching the web.
Yet, any of us who generate a full-time income with ebooks, books, courses and infoproducts know that they certainly do…they have in the past and will continue to in the future.
If you don’t believe this simple concept, or understand WHY people are willing to pay for information, you will always doubt your ability to make a living online with your own infoproducts.
Alright, here are 3 characteristics that make content more attractive for people to buy – focus in on these criteria when building your information product business and you will see more sales and growth:
1. Target URGENT questions and desires. When you combine something you want very badly with someone who appears to have the answer you have a strong selling proposition. This means being able to identify highly emotional desires and demand online…something that is a bit of an artform but can be done fairly simply easily online.
2. Have an "applied" take on your content. What I mean is that if you can provide "inside" knowledge on a topic (even if you are not an expert) that is valuable to people. If you have traveled to a remote island, then your information based on experience is invaluable to someone who is considering a visit. If you have tried a new software application and write about your experience, then you’re information is highly valuable to someone who is considering buying and learning this software. Being a "do’er" in your marketplace is a great way to produce an ongoing flow of valuable, paid content.
When we help turn someone’s knowledge into paid content we often look for those advantage areas where they have practical experience or can tap into someone else’s practical experience through interviews, case studies or profiles.
3. Turn information into a solution system. The best way to turn basic information into a top paid information product is to package the information in a series of steps, actions, or principles someone needs to follow to achieve an end result. The most lucrative customers you will find are those that are frantically searching for an answer to a problem – free, basic information will give them a piece of the puzzle, but they must look in many places to find the entire solution. If they can find that solution in your ebook, book, report or course, then they will pay for it.
As our members over at InfoMarketerszone know, once you understand this formula for identifying opportunities for paid content and becoming good at packaging the information into systems, you can get even more profit by altering the format into higher paid products such as audios, courses, seminars, group coaching, membership programs, or even personal, high-paid consulting.
There really is strong demand for paid content, using the 3 techniques above you will find producing information-based products to be a highly profitable, exciting and lucrative online business.
