Having a challenge getting quality traffic and sales to your website?
Join the club…the fact is that of the billions of websites out there only a tiny fraction get the kind of quality traffic that makes significant profit for their owners.
The good news is that we have been among those “tiny fraction” ourselves and have worked with hundreds of others like us that have figured out the way to draw both volume of traffic while making sure that traffic is well targeted and ready to take action on your offer.
Today, I wanted to share two ways that we approach getting higher volumes of quality traffic – the first using free SEO traffic and the second starting with paid traffic – including the pro’s and con’s of each and when to use one traffic generation approach over the other.
These two techniques make up part of the full web business training and mentorship program available at Information Marketer’s Zone.Â
2 Ways To Get More Quality Traffic To Your Website
1. Non-Paid Traffic Generation Systems
Non-Paid such as forums, seo (blogging a major tool within this), youtube, social, articles/PR – the two major tasks here is to
- Master keyword research…which means drilling into common search terms with an eye to commercial searches AND THEN
- Match those searches with a landing page that fulfills the desire behind those searches.
There are 3 ways people go wrong here
- They target keywords that get volume but are not exactly matched with landing page and/or offer – OR – they are interested, but in information only and not many are ready to buy
- They target the right keywords, but have a poor landing page and/or offer so conversion sucks
- Sales funnel is broken – here they get the keywords right, landing page is good so you get people interested/opted-in but then miss on the conversion from list or content to sale. While this method can take some time (weeks before you begin to really get things clicking), it is a good method for evaluating traffic, content and offer mixes which is invaluable to your larger marketing effort
Paid Traffic Generation
The idea here is to speed up the process of testing, you want to have several hundred $$ to dedicate here if you want to START within paid traffic generation…it will take that long for you to figure out the right combination of keywords, messaging and landing page/offer.
I have done both, if I know the market relatively well, have some good research on what works and what doesn’t and have some confidence in your sales funnel (reviewed by a pro, extension of other successful campaigns, results from earlier testing, etc…) then going paid will get things rolling much faster, give you near immediate feedback so you can continue to optimize and bring you to profit weeks to months earlier.
On the other hand, if you are entering a market for the first time, have little solid knowledge of the keywords, messaging that works and don’t have extra marketing $$ to throw around then the SEO approach is a great way to enter to both test, improve and then ramp up your traffic and sales.
The good news is that have to very effective ways to ramp up traffic, test results, tweak your overall system (keywords, landing page, offer) and quickly improve your conversions leading to a highly profitable online business.
