If there was ever any doubt in our minds that Web 2.0 is making a massive impact on how information is communicated and found, we have yet more evidence that Web 2.0 communication will continue to grow in influence.
Business Week reports that a new startup called StrategyEye has developed a search tool and business oriented presentation layer to help large companies locate information on what is happening in their markets and industries.
"A Web2.0 Dashboard for Buzz" tells the story of a startup that not only sees the timing as right to begin to offer a parallel search function to Google, but also talks about some very big customer wins and early revenues that look very promising, more than proving the idea is worthy of further investment.
What does this mean for the small internet business person like you or I?
1. Web2.0 is looking more and more like a real channel for legitimate information on our target markets and industries. That means we should pay attention to what is happening on Web2.0 sites that are relevant for our marketplace which may include LinkedIn, Facebook, Myspace, Reddit, Digg, Delicious, StumbleUpon and many others.
For e-book publishers and infoproduct publishers such as ourselves we can tap into a "vibe" or a "buzz" about our industry using Web2.0 that gives us insight into new demand for products and information – unlike anything before. I
Indeed, in our 6-Week InfoProduct Profits System we outline our specific experiences, findings and techniques on Web2.0 – a shortcut for those who want to save themselves months of work learning the in’s and out’s of these sites.
2. We need to learn the basics of how to use Web2.0 sites, which sites are relevant to our marketplace – attempt to identify an early 3-4 that are highly relevant to your marketplace and topic and begin with those. Understand the culture of the site and how you can network and exchange information with key individuals on these sites.
3. Be confident that Web2.0 will impact every area of your business including the incubation and idea phase through to delivering your final message, branding and word-of-mouth marketing.
If nothing else, the fact that giant companies such as AOL and Disney are buying tools to help pull information out of Web2.0 sites should convince us that some of the biggest corporations in America believe that useful information exists within these sites that they simply cannot ignore.
No doubt such moves in the marketplace will spur Google to increasingly build search capabilities and toolsets for you and I to use to make it easier find things within Web2.0 sites and that…my friend should spark the 1000W light bulb in your head – if you can learn how to use these systems and become entrenched now, as search tools become better more and more people will find you in the coming months.
Jeff
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