Can you really expect to hit it big with your own book, ebook, course or information product when you are struggling to keep up with an already busy life?
This is a great story about two Mom’s who wrote their first book based on a series of email exchanges they had as they progressed through simultaneous pregnancies.Â
While these authors chose the traditional publishing route, the same lessons can be applied to anyone who wants to take the self-publishing route, create their own ebooks or print-on-demand physical books.Â
Three great lessons we can learn from this case study:
1. Packaging information on getting through or experiencing major life transitions are almost always surefire top sellers. When people go through a major life change such as retirement, marriage or having children – there are many ups and downs and people want advice on how to get through these transitions most positively.
2. The story and personality sells…these two Mom’s describe how they are completely opposite (one is neat and organized, the other not so much) and they realized playing off their personality differences would endear them to their readers even more. Be yourself, let your personality help you bond with your marketplace.
3. Be prepared to aggressively market your writing. Even with a major publishing contract, these two writers understand that they must drive publicity and awareness to their book – that is NOT something publishers will do for you. Whether you go the traditional publishing route or self-publish, you will want to leverage online and offline marketing strategies to get more people to find your products resulting in major sales.Â
Most of all…we should realize that we all have information that we can package into top selling books, ebooks and info products. To help you get the fast-track on your writing and info marketing business, you can use the information, tools and support over at InfoMarketer’sZone – the #1 book writing and marketing site on the internet.Â
