Sometimes I believe we try to over-complicate the process of growing an online business so that we have an EXCUSE to blame our lack of success when in fact, building a business is fairly straightforward, and just takes a kick-ass work ethic and effort.
So many people I coach over at InfoMarketer’sZone enter the Zone believing they are working hard…Hah!
Working hard means you are executing, generating content, spreading the word, working evenings when everyone else is hooked on reality TV and that you don’t give up or give in to distraction…
Reality is that most people just don’t work hard enough.
So, read these 3 simple online business growth tips at your own peril.
If you understand these 3 steps to growing your online business well then you have NO other excuse except your level of effort.
No more complaining, no more “If only…” and no more blaming others…it’s on you.
Here they are:
When it comes to starting and growing a profitable online business think about these 3 main pieces:
1.Get Attention Through Content
Content that commands attention, catches your market’s attention – this should be content that is of critical interest to your marketplace – use forums, Twitter search, Amazon comments, blog comments, etc…to find these “golden nugget” topics around which you produce content. A blog is a good place to hold that content – but there are many other places as well (Youtube, Medium, Facebook, Instagram, etc…). Now, how you get traffic to this content is up to you – your choices are paid ads (believe it or not this can be well worth it if you track your conversions and it is profitable), social networking, SEO, affiliate/partner marketing, offline publicity, etc…Bottom line is though, you want to have the killer content to bring people to you and make them your passionate follower.
2.Gain Subscribers – Offer Pages
Once you have piqued your market’s interest and have them coming to you for your great content – it’s ok to have them invest in you by becoming a lead in exchange for offering them even more value. Here you want to structure offers associated with valuable content ex:Â video, interview, report, etc… This allows you to further bond with your key leads and can be structured as part of an overall launch sequence toward offering them a paid product
3. Sell Something Of Value – Offer Pages
Now that you have loyal followers and subscribers, you want to put great offers in front of them that give them solutions to their challenges, stepping stones to achieving their dreams. In case you missed it, this does mean you have figure out what business you are in. Offer pages – Paid products. If you are marketing CB products, then you want a pre-sell page that perhaps explains how you used the product, a third-party use case, a review, a benefits page, etc…If it is your own product, then this becomes your main sales page
Simple enough right?
Where are you today? Which of these steps have you got under your belt and which one requires more work?
