This has to be the #1 question I get on a daily basis from those starting their own business online…what is the best product to pick to start a business online?
The common mistake is to select one that is NOT as popular as the others, the thinking is why pick a popular product that everyone else is already selling – won’t there be too much competition.
So, instead they pick one of the 75% of less popular products and either throw thousands at advertising or spend months trying to send traffic only to discover that they can’t sell it either.Â
So what are the right considerations when trying to select a product to sell online?Â
While we go over picking niche markets and finding “hidden” product ideas online inside the first 2-weeks of InfoProduct Profit Secrets inside InfoMarketer’sZone, here are a few of the most important factors:
1. Think problems and desires NOT product ideas. To understand a market know what they badly want, then it becomes much easier selecting top products to help meet their wants
2. Don’t be scared of popularity…if a product is selling well elsewhere that means people WANT that product. You can either 1) Offer the same product and make your offer better or different 2) Choose another similar product that addresses the same desire with a good sales letter or 3) Develop your own product to target the same desire…and keep all of the profits to yourself. This is the focus of the highly regarded Information Entrepreneur Success Package – to help you choose a highly popular market and quickly develop a leading infoproduct to take profits from that hot market.Â
3. Have faith in your marketing. Know that you WILL be competitive even in the toughest markets because you can learn powerful internet marketing strategies that are beyond 95% of those selling into that market
4. Run tests – let the market tell you. In markets where we are unsure of the exact demand and response to products, we run traffic into surveys, ASK pages, sample test sites where we cover 3-5 topics and see which ones people are most interested in AND test using small 5-10 page reports that take a few hours or less to create. Within 1-2 weeks you can often get a solid read on these types of niche markets and go on to dominate them with the intelligence you gain from a day’s work.
Don’t let choosing a product to sell online stop you…instead be proactive and FIND the products that people want to buy, offer it to them and watch the orders fill your inbox.
