This is a terrific video from Google’s Matt Cutts shedding light on how pages that don’t contain a particular keyword can still rank highly (ie. appear near the top of the Search Engine Rankings) when other pages that have the keyword don’t show up as well.
Frankly, the days of keywords on a page being the only or major factor leading to ranking your webpage for a given keyword are long gone, so this shouldn’t be a surprise, but for website owners like you and I – it is good to remind ourselves that the more great content we generate, the more backlinks we get to that solid content with anchor text combinations, and the wider array of pages linked together with semantically linked keyword combinations…the better the ranking we are going to have in the SERPS
That means, if you are marketing your own ebooks, reports or other information products you want to be producing content daily – blog posts, Youtube videos, valuable forum and social networking posts, articles submitted to relevant directories, guest blog posts, and so on…all of this will work together to rank you higher on more keyword combinations which means more traffic, more visitors, more eyeballs and more sales…listen to what Matt has to say here:
Now, go ahead and write your next blog post…
