Product Launch Profit
I get asked frequently if pre-planned product launches are the best way to organize your entry or next product release into your industry or if it is better to quietly enter your market and build over time.
Based on our extensive experience across many niches and products we highly recommend generating momentum and larger profits with a well-run product launch versus a gradual entrance in to the market.
Here are 10 reasons that you will want to consider a full-out product launch event around your first (or next) information product:
1. You set a deadline for yourself and your marketing partners to rally around, if you don’t have this date, many people delay getting their product out, only get a trickle of partner interest, and limp out of the gate
2. You are forced to think “Marketing” since that is what a launch is all about. Without a launch people tend to ramp up their marketing in stages leaving essential pieces out (like getting affiliates, loading them with tools, improving your sales funnel, etc…)
3. It’s MUCH more effective marketing to a “warm” prospect than a cold one. Launches are all about attracting attention and then warming up your prospects quickly before you make your pitch – conversions end up much higher.
4. If you are just starting, the traffic surge, opt-in benefit and notoriety of a launch can cut your time to success in a market by months (even years)
5. Quickly make yourself a “player” in partner circles…this means that you get to share inside info on promotions, help each other build lists, mastermind together, etc…
6. A launch gives you momentum…there is nothing more powerful in business than inertia/momentum. When you have momentum opportunities come to you instead of you having to continually chase them down.
7. Those who do not buy from your launch, but join your list offer a terrific opportunity as future customers, so the immediate profit from launches is great but so is the long-term impact of building a large list
8. You get ongoing benefits, even though your partners will primarily promote around the launch event itself and you will see a decline in overall promotion following the end of your launch, you will notice that some will continue to promote your products long after the launch date which means more traffic, more leads and more sales from this one-time effort
9. You gain confidence early on that you can earn significant profits from your business and that you can be a leader in your industry, this confidence can carry you through into even great success instead of limping slowly out of the gate and doubting your real ability to market online
10. Launches get easier as you get experience. The first launch (as with the first of anything) is the toughest…once you get your first product launch in the bank you will find the others to be easier and more successful. The sooner you get your first launch underway, the sooner you can become a profit leader in your marketplace
Product launches are alot of work, anyone that tells you otherwise is not being truthful, however the good part is that launches are typically short bursts of energy (3-4 weeks maximum) and provide huge business profits and momentum making it well worth the effort.
Product launches are one of the areas we provide extensive, step-by-step training on inside Information Marketer’sZone – if you are ready to become one of the big players online, build a solid, profit earning online business then you’ll find the Zone will cut your time to profit and learning curve down massively.
