After 5+ years of online marketing and too many years marketing offline to mention without sounding too old here – one lesson stands out from all others.
Yes, focusing on a specific niche market is important, but that’s not it.
Writing great copy, yup, pretty important too, but that’s not it either.
Designing powerful minisites that convert visitors into customers, now we’re getting closer, but still not there.
Ok, enough teasing.
The one single most powerful, important and fundamental web marketing lesson of all is…
AUTOMATING MULTIPLE EXPOSURES TO YOUR MESSAGE
It’s the most fundamental of sales rules, the more times someone is exposed to a strong message or product, the more chance they will buy.
In the offline sales world, its called persistence.
The picture of persistence you have in your mind are no doubt negative. The jerk who continues to call you again and again – at dinner time no less – about their long distance program, even after you already ditched that company a few months ago because their service sucked.
That’s likely your memory of persistence – but don’t blame persistence for flat out shitty marketing. Fact is, shitty marketing is even more rotten when you are exposed to it multiple times.
Ah…but good marketing becomes GREAT marketing when the right audience is exposed multiple times.
ONLINE VERSION OF THE PERSISTENT,
SUCCESSFUL SALESPERSON
What if you could get permission from your prospect to contact them regularly for the next 2-3 weeks, each day being able to talk to them about the problems and challenges they are experiencing in their own language.
Hey, what if you could even dream a little with them – share your thoughts, passions, beliefs and ultimate dreams in line with your prospects?
Then, once you have gained strong rapport, your credibility is much higher and your prospect is really connected with what you are saying, you can offer them a way to get what they want very badly.
Even better…you can show them how others have gotten from where your prospect is right now to where they want to be.
NOT ONCE did I mention autoresponder or minicourse, yet you can easily accomplish all of this with your own powerful, structured, and fully automated minicourse delivered via autoresponder with just a few hours work.
Over 40,000 people in multiple different markets have been through my minicourses – hundreds more every single day, many while I sleep, go out with friends, take my kids to school or just veg out with some great music.
Even better, I easily double my chances of selling a given product or generation revenue through affiliate programs after the 3rd exposure (2cnd lesson of my minicourse) and it continues to go up from there.
Remember the purpose of your minicourse – its not just to inform, throw out content, or blindly send stuff to your prospects.
Instead, your minicourse is your way of connecting with your market, setting them up for your offer, telling them you understand how they feel, know what they want and can give it to them with added proof.
A very easy to follow system and template (the one I continue to use for every minicourse) is this one “Automated Income Streams”
Grab it now and in less than 1-hour you can have your own fully automated, 24X7, powerful and persistent sales process doubling or tripling your existing conversion rate.
This really is the MOST important online marketing lesson of all!
Jeff
