Marketing digital products like ebooks, reports, audio, video and private membership information sites is a very lucrative business option for those who want to begin a part-time business from home or the eager entrepreneur who wants to build their own empire online.
Tapping into the Billion dollar industry of publishing information-based, ‘How-To" and training products is a low-risk, high-reward business you can start within weeks and begin to see your own profits streaming in.
This is not a get-rich-quick business though – it takes some work, it takes a certain skill set and you MUST treat it as a real business.
How do you find digital product ideas to target?
The ideal formula for tackling a market and producing a string of high profit infoproducts is a balance between…
- Desire
- Positioning
- Relationship with your marketplace
Fortunately, there are many tools online that make this process simple – the category list over at Amazon.com, the topics covered in the For Dummies series of books, Clickbank marketplace, top 100 blog directories will all give you insight into target markets that are hot for information.
To be really successful though in selling INTO those markets, you need to go a step further and understand the specific, actionable topic you will target within your marketplace. A better way to put it — you need to discover the buying conversations that are going on within your prospect’s minds, then position your product to those prospects right when they are eagerly ready to search for a solution.
Here’s a video we recently put together that shares the essence of pulling out the emotional drivers within any give market to use as a distinct ‘advantage’ with your infoproduct publishing business.
http://www.infomarketerszone.com/pu…312.cfm?sd=2
Video is freely available with no opt-ins, etc…for the next 3-days when it will become part of our private site.
This gets you ‘positioning’ where you can enter a very busy, competitive marketplace but still manage to position your products to fit a high desire within the marketplace. For example, entering the billion dollar market of weight loss with a book about losing love handles – this is a case where an intimate knowledge of the market indicates there is an audience of those interested in weight loss of 30-50 year old men struggling with the fat that collects on their sides.
Once you have a topic that meets the criteria of hot market, desirable topic – then being able to build a list, create champions for your product and really prove your system works will really put you over the top in terms of selling your specific infoproducts.
The simplest part of the puzzle when discovering digital product ideas is uncovering general markets where information is in high demand.
