No matter how rational or logical your market may appear from the outside, underneath it all a deep, bubbling sea of emotions are responsible for buying decisions.
Working with 1000’s of writers, entrepreneurs and info product marketers over the last few years through InfoMarketer’sZone, once we tap into the emotional reasons for buying, amazing results can be realized.
People don’t buy books on motivation because they are interested in the topic or objectively looking to improve themselves, instead – they will pay $47, $97 or more…to get a near-instant path to achieving a desired result (usually triggered by a major emotional desire to seek change in their life)
People don’t subscribe to a membership site on how to get more clients for their business because they are making good money and simply want to keep building their business…they want tips because they either are experiencing a high degree of emotional pain (their business is not working, those around them are telling them to quit, they can’t pay their bills) or they have a massive desire to have something they do not currently have (a new sports car, an exit point from their business where they can spend more time on the beach).Â
As someone who operates an internet business (or currently thinking of starting one) – are you tapped into the emotions of your market?
