What are the 3 most important factors in any business success?
How can you beat competition to win in any market online?
When can you really start converting your message into buying activity?
The answer…
When your PRODUCT fits your MARKET and the MESSAGE aligns with both.Â
I’ve seen businesses fail under any circumstance where one of these 3 are missing the mark.
For instance, you could have a crystal clear view of your market and have a A1 product offering, but if the message doesn’t hit them where it matters, then your sales will be light.
Or, as commonly happens, you copy a terrific message for one market and product match to your market and it falls flat on its face…because the message is NOT a match for your particular market.Â
So, if you are trying to find the winning online business idea, marketing campaign or technique…focus on:
MARKET:Â Who they are, what they want and why
PRODUCT:Â Solution to an irrational, passionate desire to be, do or have something they don’t currently have
MESSAGE: Hard-hitting, relevant message that both aligns precisely with their frustration or desire AND promises a unique alternative for them to achieve their desired outcomeÂ
Market, Product And Message all must align for you to hit it big, so what are you waiting for?
Committing to understanding my market is BETTER than my competition…when you understand your market better you have a near infinite opportunity to monetize and the messages through which to monetize as well as a clear understanding of how to reach your audience…the 3 most important parts of a successful business…products…message…and market
