Well its happening again, another massive internet marketing campaign has begun, offering the tens of thousands of internet marketing hopefulls a system for making the big bucks.

This time it’s Jeff Walker with the Product Launch Formula.

No doubt, Jeff knows his stuff, he’s a master at putting the principles of persuasion into practice online leading up to a product launch.

For those who have a product they want to launch, great stuff, but for the 99% of people online who do not yet have a high-demand product to offer their market, DO NOT be distracted by yet another massive marketing launch.

You want to use marketing as an offensive weapon in your business, not be a victim of other people’s marketing.

I’ll say it again, if you have a high demand product on the cusp of release, then by all means, pick up a copy of his product.

If you are still struggling to get your online marketing legs, need to find your comfort zone in terms of market, still picking a topic or researching your market – then ignore it for now, you have more important things to focus on.

You see, without a great product on a focused market, a product launch means nothing – so on to more important things…

Jeff