Internet Business – The First 3 Steps

by | May 17, 2009 | internet business, make money online, online business | 0 comments

Internet Business Clarity

Internet Business Clarity

Are you stuck, overwhelmed by the sheer number of steps and steep learning curve that seems to be necessary before you can make money online in your own internet business?

You’re not alone – each day we help thousands of subscribers and hundreds of high-achievers inside Information Marketer’s Zone to master the process of making money with their own internet business selling everything from digital ebooks to full-fledge training and consulting services. 

The fact is, there are several steps you need to take before you can make profit online – you must have something to sell that people want to buy, you need to have a website, it’s a good idea to build a list, you must be able to take payment, oh yes — and then there are the tasks of getting traffic to your site, finding affiliates for your own products and on it goes…

Along the way, there are a head-spinning array of options to choose from and no shortage of advice (though most of it you will find is from people who have yet to start or operate their own successful internet business).

Like anything in life, there are relatively few “right ways” to go about building your internet business, but there are MANY pitfalls that can slow or even stop your online business success completely. 

A Simple 3-Step Start That Will Feed Your Internet Profits

First, a quick word about how you perceive this climb to the top that you have taken on.
 
One thing about this business – or any challenge you take on, is that you need to have an attitude of curiousity so that you can enjoy the challenge of learning something new.  
If this is not something you enjoy learning, if you don’t have the desire to learn how to build a highly profitable internet business, and how you can duplicate the process you are now learning, then it’s probably not something you want to continue.
 
After all — we should be in this for the fun as much as we are for the money right?
 
The good news is there is lots of help - I’ve been known to answer questions posted to comments of my blog postings which will give you immediate free help. 
There is also a very powerful, step-by-step system based on the latest, proven systems, processes, tips and techniques constantly being updated and supported over at Information Marketer’s Zone…
 
But let’s try and make some sense of this internet business thing…and get you off on the right foot:
 
1. All successful business starts out with a knowledge of the existing market – what is already being sold and how you can position within that environment – one of the key aspects of writing a book, developing products, or marketing anything online is to know what is already being sold to your market.  
What you want to put together for your market is something that will help them achieve or improve their life…you want to see what is already being offered and understand
1) what people are buying and
2) how you can position yourself as another product in that space
 
2. About websites and landing pages.  A landing page is a rather general term and only means the page that your traffic will first “land” on when they arrive at your site.  You can some control over that – for example if you pay for advertising – then you can send them to any “landing page” you want. 
I like to consider traffic as being from one of two sources 1) Warm traffic which are frequent readers of a blog you might have or someone you have already on your email list.  2) Cold traffic – all other traffic coming from Google Searches, paid advertising you might do such as Google Adwords pay-per-click or from content you produce that may attract them to your site such as articles you write, press releases, etc…
 
Now, a very common approach to a landing page for “cold” traffic is to send them to what is called a “squeeze” page where you offer them something as a giveaway (checklist, an audio file, a short report, a 7-part minicourse, or something else of value) in exchange for them joining your mailing list.  You can see an example of what I mean right here.
 
The idea is to get them on your list so that you can send them additional valuable emails increasing the bond they feel for you, enhancing your credibility and breaking down the barriers that may prevent someone buying from you the first time they see your website.  Each valuable email you give them ( a tip, a news item, a case study, etc…) links them back to your sales site where they can buy your ebook. 
 
3.  Getting the steps right.  There are several small steps to getting your internet business off the ground, the good news is that most of them are small, and can be tackled in relatively little time.  So…for those of you just starting out with your online business, here are some initial steps you can take:
 
a) Spend a few hours over at http://www.amazon.com searching for existing books on your topic – actually click on some of the books and look at their Amazon sales rank to see if they have a sales rank below 100,000 (1 is the best, 1,000,0000 is the worst – so anything better than 100,000 means they are selling several copies of that book each week).  This helps you understand what specific topics and titles are selling best – useful information when you go about finalizing and marketing your ebook. 
 
b) I would get yourself an autoresponder – my recommendation (and what 90% of online marketers use) is this good autoresponder – You want to create something to give away – that could start with a 3-5 part lesson – each email can just be a 5-6 paragraph lesson to help your target audience with one aspect of your topic.  Then you link back to your website (sales page).  That can be your first giveaway, so you can start building an email list. 
 
c) You will need a payment processor – that’s the only way you can sell your ebook online.  I suggest you go with http://www.clickbank.com as they will not only take payment, are easy to use, but they also allow others to promote your ebook for you in exchange for a commission you are willing to give them on each sale.  This is important as it can very much improve your traffic and sales without very much extra effort. 
 
Let’s start with these 3 things – then we can begin to look at ways to complete your product, construct your offers, drive traffic to your sites and improve your sales conversions.
 
If you are looking for a fast-track training system that will take you through an accelerated 6-week internet business program that has been used by thousands of internet entrepreneurs, then head over to InfoMarketer’sZone and start with the 6-week Information Profits Program with over 6-hours of video tutorial, process checklists and advanced instruction you won’t find a better online business training system online.
 
As you have additional questions – post them to the Discussion forum on the site – http://www.infomarketerszone.com/members/forum/openforum.cfm?forum=1  so we can help you as you build your internet business. 
 

Submit a Comment