I came across an example I just had to show you today in my Facebook feed.
Several people we are working with through Information Marketer’s Zone have been asking how they should be using Facebook (or Twitter/Instagram) to promote their content.
Many people understand that you can use Facebook to promote landing pages or sales pages – but the real value of these social platforms is to ramp up your content campaigns and put them on steroids driving tons of traffic back to your content site (blog, article, videos, etc…) where you can further deepen the connection you have with your audience and convert them on your offers.
This post appeared from Social Media Examiner – a prolific blog covering social media marketing – recommended by one of my connections:
When you click on this post you are taken to one of Social Media Examiner’s blog posts covering a very timely and relevant content piece about the live streaming services Meerkat and Periscope.
Why is this so effective:
- The topic is top of mind for the community they serve – this is perhaps one of the top 3 topics of concern to the social media marketing community – so make sure you are ON TARGET with your content before you even give this a go
- The topic is intriguing – by structuring the headline as a question you immediately embrace the mindset of social media audience who are looking to learn and to be involved
- A professional graphic that embeds the headline…it stood out in my facebook feed, the headline comes through loud and clear and it looks professional. Â In all reality you could have this graphic designed by a solid freelancer on fiverr or other platforms for less than $20 so its not like it will cost you a fortune.
- This may seem obvious, but clicking on the Facebook post takes you directly to the content – many people get this wrong by sending people to a main page or some intermediary page that then demands you search for the actual content which will turn-off your visitor, they will likely never return
- The content (a blog post) is long-form…includes several graphics and gives a very good, in-depth overview of the topic. Â If you are going to go to the trouble of reaching out onto Facebook, Instagram and the like, make sure you do it for content that is top-notch. Â You may only do one long-form post like this each week or each month, that’s fine – just make sure you use great content to promote via the social networking engine. Â That does not mean it HAS to be long-form, you could have a quiz, an exciting piece of news, a powerful video posted on your blog – just make sure it is GOOD stuff
- Have your conversion plan in place around the content page. Â In Social Media Examiner’s case they have a very well designed content site that will either take you deeper into their content OR capture your login information to subscribe to their list…both are key to making promotion of any kind a worthwhile task
For any of you who produce content on a regular (ore even semi-regular) basis, you want to pick the best content and begin to fan out attracting readers from platforms like Facebook, Twitter, Instagram, YouTube, and soon Meerkat and Periscope.
Use the principles above to make sure you are getting the best results for your time spent.
