I get asked over and over again…what is the MOST valuable skill you have learned online in nearly two decades of building my online business and helping others do the same?
Sure, knowing how to set up websites, blogs, social platforms, payment systems as well as other aspects of building the operation of an online business is important…but that’s NOT IT.
Being able to find your audience, attract them to your marketing is key…but again, this is not THE KEY (in fact there are many of our students good at generating traffic, but suck at converting that traffic into sales and profit.)
What Is The Key To Successful Online Businesses REALLY?
Now if you guessed the most valuable skill in building a successful online business is copywriting (writing the ads, sales letters, landing pages and offers that make sales) then you are getting WARMER…
What do you need to be able to do to write great copy though? Any guesses?
You must be able to get inside the head of your target market such that you have empathy for the gap they struggle with today between where they WANT to be and where they actually are.
The Light Bulb MOMENT!
We all harbor these private desires to be more, to have more, to be seen as something other than we perceive we represent today…in fact these desires to BE, HAVE, DO, OR BECOME something we believe we are not today consume the vast majority of our thoughts driving a good deal of our emotionally driven behavior (especially including consumption and buying.)
Even more interesting from an online business and product creation point of view, once you put your finger on the DESIRE within a given market…that desire continues for weeks, months and even years down the road.
Endless Flow Of Value & Opportunity…
If someone wants to improve their golf game so that they reduce their embarrassment in front of those whom they wish to maintain a certain status with (friends, business partners, bosses, high profile community players, etc…) then their desire is to improve their driving, their overall golf fitness, their putting, etc…
Do you think this means they will only ever buy one product to help them get there?
No – they will buy dozens of products (across different price ranges from a simple guidebook through advanced personal coaching) for months and years into the future.
The same for someone who struggles with their weight.
They may start by buying a product or program that helps them lose weight in a specific trouble spot like belly fat, leg fat or on their hips…but chances are they will continue to want to improve their appearance and health for months to come (either because keeping weight off is HARD or simply because they want to continue to improve)
Reading Your Market’s Mind Can Be Learned…
Being able to read the mind of your marketplace is something we spend significant time covering inside Information Marketer’s Zone and is the KEY to successfully emerging with your own top-selling products at the end of the 4-week program.
The great thing about the internet is that there are dozens of places you can go to read the mind of your market – they range from existing digital product marketplaces to blogs, from social networks to adjacent product marketplaces and information listings…
Every one of these sources holds a piece to the puzzle…the more pieces you put together, the clearer the picture becomes and the easier it is to create highly profitable products, make irresistible offers and to build a large and profitable online business.
The simple reason most online businesses fail is their entrepreneur owners simply have not done a good enough job understanding the pockets of DESIRE and do not understand how to be empathetic toward their market on the road to offering high value products and services that your market will pay you nearly any price for.
That is not only the most valuable skill I have ever learned, it is the most value skill PERIOD in terms of building a successful online business.
