Are you still trying to figure out what you want your blog, website or internet business to be about?  You may know this challenge as trying to find niche markets that are in-demand, profitable and within reach given your knowledge and interests. 

Concern over the profit potential or your ability to tackle internet niche marketing head-on often leads to paralysis leading to months or even years of procrastination and non-action in your quest to start your own online business.

Do you rely on keyword search tools to find niches?

Can you simply rely on taking action and building a list within a given niche to test it’s profit potential?

What about picking a niche market that corresponds with something you know or are passionate about – is that enough?

You may have even dipped your toe in the water and tried to enter a market based on one or more of the criteria above and met with limited or no success…does that mean niche marketing doesn’t work?

We’ve worked first-hand with thousands of online marketers who have turned their businesses completely around from a trickle of traffic and sales to an outright flood – marketers who have sold other people’s products and who have evolved into offering their own signature information products. 

Much of our 12+ years of experience, testing and success principles teaching the simple, powerful niche marketing systems are included within our Internet Marketing Resource Site, which makes most people ask, why can’t they rely on the hundreds of other products and teachings on niche marketing that have sprung up in the last year or so?

In fact, there are no niche marketing, A-Z programs that teach the fundamentals of going from zero to building a six-figure business online selling affiliate products or your own info products…that’s why we HAD to put together InfoMarketer’sZone.

If you have looked for programs that you can put into action right away and finally decide on your profitable niche and come up empty – I’m not suprised you can’t find one magic course or product that can teach you the entire A-Z of successful niche discovery.

Part of the challenge is that to make money online successfully you need a combination of…

1. A hot niche
2. A solid product
3. Good sales letter/copy
4. Relevant traffic
5. “Warm” traffic – which means pre-selling
6. Augmenting with additional up-sells, cross-sells and add-on’s

You could find a hot product that sells like crazy, but if you aren’t any good at sending traffic in their direction, then you won’t see much in the way of success.

Alternatively – you could be great at sending traffic their way, but the traffic may not be 100% aligned with the product OR the product may suck OR it just may have a bad sales letter.

So, the challenge, when you first start online is not just to find niche markets that are profitable, it is to execute every step of the market research, traffic generation, traffic conversion and pre-selling systems – a tall order for the most experienced online marketers. 

MAKING STEP 1 SIMPLE AND EFFECTIVE

The way to succeed online with niche marketing then is to simplify the process, take variables out of the equation so that you can focus on one thing at a time, perfect it, make money and move on. 

In our experience, the way to do this is to uncover top selling products within a specific niche first, do a better job of driving traffic to those sites to make money first.

If you can stick to a niche that you enjoy or know something about, great…that’s not mandatory, but it does help if you can find a top selling product in a niche you have some experience as you can quickly generate content, niche sites and position your credibility to drive traffic and pre-sell.

If you don’t have experience in the niche, then you need to be a little more creative about how you generate your content and credibility – interviews, outsource, research, etc…

So what does this mean your very next step should be?

In a word, product research.

You need to spend the next couple of days understanding what the top selling information products are in your niche market.

In other words, find out what products are top sellers on Clickbank, Amazon, Commission Junction, Lulu – anyplace where people “consume” information so you can tap into existing demand.

Why?

Because you immediately take several variables OFF the table – with top selling products you KNOW they have an appealing product with a strong desire/demand for information, they have a proven sales process and have decent copywriting.  You also know that there is proven demand to buy (not just search for) information. 

That means you can focus on only two important tasks…

1. Designing a sales funnel for your chosen niche market – these are often combinations of sites that draw in traffic with solid content and a niche website designed to give away valuable information in exchange for an opt-in – a chance to build a relationship and pre-sell your audience on a range of products and services within your market. 

2. Generating traffic into your sales funnel with a constant aim toward tracking and measuring the success of your ability to convert that traffic into sales of the proven products you have chosen to promote. 

Isn’t that niche marketing system simpler than many you have read about in the past? 

And best of all, it works…just ask any of our alumni from InfoMarketer’sZone, some of who struggled with the challenge of finding their business idea and niche market for years before quickly launching their own successful online marketing business.

It should be much more clear to you where you start, what you need to do over the next few days and how to turn your effort directly into high profits online. 

Once you find niche markets, put your first niche “feeder” system in place, you can move on to greater and greater profits by adding additional streams of income and capturing greater profits by producing your own info products.  But remember, it all starts with keeping it simple and focused.