Eliminate Internet Marketing Intimidation
It’s easy to feel overwhelmed, frustrated – dare I say intimidated – by the range and skill required to master internet marketing.
If you have your own ebook, book, report or knowledge you package and sell online, then the challenge becomes getting that offer in front of the millions of potential customers who you KNOW want and need your products or services.
That usually means diving into the scary world of traffic generation where you run across terms like Search Engine Optimization, pay-per-click advertising, article marketing, social networking, blogging, twittering, Digg…the options for your online business never seemsto end do they?
How can one mere mortal tackle all of this – and do you really need to all at once if your goal is to begin making money online with your internet business?
IT’S ABOUT TRAFFIC, BUT…
It took me the first few years online to really figure this **small** but **important** fact out…
On the one hand you have all of the traffic generation techniques that include a sometimes overwhelming flood of options including blogging, article writing, affiliate marketing, PPC, SEO, etc…
On the other hand…and this is the important part…unless you target the right keyword phrases and have a solid sales process and sales message – you could master every one of these techniques and still be largely wasting your time seeing a trickle of results.
One of the most powerful training series contained with the Information Marketing Zone is a step-by-step method we have learned (after allot of trial and error) to quickly uncover the most powerful keywords for your website, how to get consistent conversions and then build your traffic generation plan in a controlled and profitable way.
Here’s how it works for 99% of those doing business on the internet. You get 400 visits and wham, you get a sale, then another 300 or 400 visitors goes by and wham, you get another sale. But then, 1100 visitors go by and still not another sale…yikes, what has changed?
Better get more traffic right? You write a few articles that generates another 600 visitors, still no sales.
A few days go by and wham, two sales!
Suddenly you feel good again, but then endure another week of nothing…what is going wrong?
CONSISTENCY IN CONVERSION IS THE HOLY GRAIL
But…if you systematically figure out how to consistently drive traffic to your site where 2 or 3 out of every 100 people buy your product (and I do mean consistently here…for weeks, not just a few days using one promotion method) – then the whole process of traffic generation becomes much less stressful and straightforward.
In fact, when you understand the main keyword phrases that send a steady stream of buyers to your site and you have a site that converts consistently, then you can outsource much of the traffic generation tasks to students, ghostwriters, assistants, etc…because you know how roughly how much traffic any one technique will bring you and have a good idea of the conversion which gives you a very good understanding of what profit you will make on any campaign.
The point being, get good at converting the traffic that is coming to your site first, then expand your traffic generation in a profitable way. Using a controlled approach (like the one we share in InfoMarketer’sZone) will be more profitable and less intimidating in the end.
