When it comes to winning a dominant position within your marketplace, you often hear the comment…”Offer more value to your market and you will get more sales”
So what does “offering more value” mean?
Here are 5 ways that you can offer more value to your marketplace, catch your market’s attention, become more trusted and turn that position into higher sales and profit.
Know MORE About Your Market’s Desires
Remember that 90%+ of us buy based on emotion…and the emotion that spurs our buying decision most often is what we want including where we want to transform in our lives. It stands to reason that if you can do a better job tapping into both the desires/wants of your market AND know the emotions that sit behind those desires…you are in a better spot to deliver more value to your market than anyone else.
Do A Better Job At Aligning Your Content, Marketing, Offers, Products And Post-Sales Experience With Their Desires
Building on point one, armed with the knowledge of what drives your target market to buy solutions to their wants or desires, you must complete the cycle by making sure your barrage of messages, content, offers, products and post-sales support aligns directly with those emotions and desires. When you offer them solutions that align with their desires it seems natural for them to buy, resistance goes down, trust elevates and they will buy
Make Their Lives Simpler And Better
So much of why we buy products is to make a transformation in how we look, feel or perceive ourselves easier, faster and better. If you buy into a weight loss program, it must be perceived as working fast, having an advantage over the others in terms of being effective and ideally it is easier than the others in terms of your target market’s lifestyle
Give Them Hope
So much of your ability to attract attention, gain the interest and trust of your market and make sales over and over again comes down to improving the value of your prospect’s life by giving them hope. We all buy things based on the avoidance of pain, to escape a bad situation, to help us achieve a desired transformation (from fat to thin, from financial struggle to financial independence, from guilty parent to proud parent, from scared and fearful to happy and confident…) The value in having HOPE through this process of transformation is a massive part of what we value and why we buy what we do.
Do A Better Job Reaching Your Market
Few competitors will achieve points 1-4, but those that do often fail in terms of reaching a wider audience. They may offer a local product or service or reach out through an online business that ineffectively uses the newer technologies to reach your mass audience in an effective way. Once you have a solid business and value proposition, your next step is to take massive action toward reaching your audience using everything from video to social media, interviews to becoming your own media company. Think BIG in terms of how to reach your market and you will soon dominate your marketplace.
Use these 5 methods of adding more value to your market and finally you can get the results that everyone talks about, but few no how to implement, by truly delivering value to your market.
