Working with our top clients inside Information Marketer’s Zone, the most common assumption coming in is that there is a secret strategy, some inside knowledge or unknown tactic that is holding them back from their online business success.
The truth, having spent a decade and a half building businesses and helping thousands of other entrepreneurs do the same, is that there ARE 5 main factors that tend to present themselves as obstacles to growth in business (online business included).
Here are 5 I’ve found working with thousands of entrepreneurs, aspiring entrepreneurs and those who THINK they want to be an entrepreneur
Poor Business Idea
Don’t have a good idea – simple phrase, but it does mean you match your interest/passion with your strength/skills and a commercially viable desire in the market. Most get this step wrong out of ignorance or by mis-alignment (Ex choosing a market or idea because it worked for someone else, but having no interest or particular skill in that area)
Lack Of (Or Mis-Directed) Purpose
Don’t have a big ENOUGH Why? Earning a few hundred bucks from home has never been a motivation or purpose that has driven any successful entrepreneur I have known but has been the motivation for many for whom starting a business is a passing fad
Out Of Touch With Your Market
Listening and empathy for your market. Those who listen, understand and have empathy for their market and their desires possesses the golden key to building a high-growth business – period
Lack Action
Takes action…in the face of doubt, fear, uncertainty, with a lack of total clarity STILL relents and takes action having faith in themselves and the process that they will eventually figure it out along the way
Can’t (Or Won’t) Scale
Knows how to scale – build a team, find and manage good people, build a strong team, etc…
If there is anything missing from this list it would be applying what I call impatient patience…what I mean is that you are driven to start and take action based on impatience (you don’t wait) and yet at the same time your mindset is that it will take time, there will be setbacks, you will learn as you go and that takes tremendous patience. Impatiently patient…not many people have or can learn this…but it is critical to anyone who builds a strong, growing and viable business.
