One way to look at a busy market like fitness, business, or travel is to simply given in the to fact that everything has been done in these niche markets, that the daily fighting is amongst the top names in their industry so why would you ever try and launch a new business in that space?
But then you see stories like AirBNB and wonder “how could the biggest names in travel web have missed this one!”
Yet they did, and that will continue to be the case
In other words, there are always gaps in the most competitive of markets…always ways to further refine a niche, or what I like to call, niche it down to find new opportunities.
AirBNB started as a site where property owners in major cities could share a room or portion of their house to travelers – instead of renting an entire hotel room, b&b, apartment, etc…they could share a room.
Can you believe that one of the most competitive online businesses since the web has come online…the travel industry…missed this one?
By launching a business based on sharing rooms suddenly AirBNB found listings expanding rapidly sharing NOT just rooms, but property, entire apartments, yachts, and pretty much anything else you can think of.
Now, they find themselves as one of the hottest sharing sites on the web – spawning tons of other sharing-type sites creating the next revolution where the sharing economy meets social networking, two unstoppable forces colliding for massive revolution in how goods, services and resources are consumed.
Not only will the sharing economy be a massive new wave in consumption, it shows that you can always pick successful niche markets and sub-niche it to find new and exciting opportunities.
