How do you go about finding niche markets for information products (ebooks, reports, seminars, courses and the like) that will bring in BIG profits?
As we share in the very first week of InfoProfit Video Training Course inside InfoMarketer’sZone, there is one VERY HUGE mistake that people make when they go hunting for a niche…
The mistake is misunderstanding what drives people to pay BIG money for information.
See, many people (tell me if you are one by leaving a comment) believe that people buy information to learn how to do something, to get tips, strategies or learn new things…but that’s not really the case is it?
When you buy a book about video editing, you don’t really want to learn how to edit video better, you just want BETTER VIDEOS!
When you attend a course on investing, you don’t really want to know everything there is to know about investing, you want to know how to double or triple your money.Â
The Money Is In The Promise Of A Result
A good niche is nothing more than fulfilling the most pressing desire for a result shared by a group of people.Â
My point is that niches for information products are looking for an end result…not the METHOD, but the RESULT.
An example…
People who seek weight loss ebooks don’t want to know how to exercise or even how to lose weight, they want to know how to lose their love handles, firm up their butt or eliminate those “chicken wing” arms. Â
If you can market your information as credibly helping them reach their desired result, you have successfully targeted your niche.Â
So try changing your thinking from what “broad niche market should I be in…” to “What highly desired result can I help a group of people achieve”
In the end, you will sell a TON more information products using this approach.
