I am getting asked frequently over the last month by my subscribers and InfoMarketer’sZone members…”what are the HOT niche markets to target in 2012?”
The truth is the hottest niche markets YOU should be targeting in 2012 are those markets where you have an interest, a passion, some experience or a desire to dig into and share your learning with your market.
More than ever before, search engines and those who are searching for information or products to buy on the internet value content.
Thin sites with a few pages of content targeted at immediately selling your prospects something are (or will be shortly) a thing of the past.
The value you can bring to your market is your insights, experience, research, practical experience and time savings for someone who is looking for a specific solution or product.
PASSION + HARD WORK = PROFIT!
The best niches for me have always been niches where I was passionate and active – this allowed me to build lots of traffic via content generation without it really seeming like work. Monetization then becomes the icing on the cake.
Markets I’ve used this strategy with include:
Infoproducts on…
– Stress management/reduction + additional personal improvement products
– Fat burning
– niche market research
– specific IM info products based on my own business experience
Physical products:
– specific sub-niche within Electronics
– guitars & music blogs
– outdoors equipment
Each of these has been successful because I love to develop and research content, interact with other authority site owners, do reviews and actively participate in those markets so I have interesting insights to share with my market…
So ask yourself, what interests you? What magazines do you find yourself drawn to? What websites do you read in your spare time?Â
Do you like the latest tech gadgets? If so, what type of gadgets? Audio products? TV’s? Computers? Networking? If you have a passion for any specific techology, you can begin by setting up Google Alerts and joining mailing lists for major manufacturer’s in your niche so you can “break news” on your blog sending thousands of people to your website where they can be convinced to either join your list, become a frequent reader of your blog, click on ads or buy something from you.
Similarly, do you have a passion to teach or share information with others – then create a simple summary or tips booklet that you can sell online launching your own information publishing business…another way to earn big money on the internet.
Don’t be so quick to assume there are specicic HOT niche markets that you must target, instead find YOUR passions, YOUR interests and learn to monetize them. That should be your niche market focus for 2012!
