Many people join us at InfoMarketer’sZone in a total state of confusion and frustration with a desperate wish to become better at knowing how to start, grow and thrive with their own online business.
First, we want to make sure the key factors are present…without these, building a successful, profitable business simply will not happen, they are:
- An emotionally-charged WHY! Your purpose for having to succeed with your own business is necessary to drive you toward success
- Understand that you want to target desperate buyers – people who badly want to seek out pleasure (look better, get a date, be healthy, more money, etc..) or to avoid pain (overcome an illness, stop being shy, prevent being stressed out all the time just to name a few)
- Know how to effectively communicate and market to your customers
It is this last factor, that actually mixes in with all of the others, that really makes the most difference in how much profit you earn with your business.
3 Pillars Of Effective Marketing
In order to identify a killer business idea, understand how to fill the desire, create or find products, position yourself in a given marketplace and convince your market to buy your products and services so you reach win-win transactions, there are 3 steps that must be followed.
1. Empathy & Understanding
You cannot possibly develop business ideas, position yourself effectively and appear as they best solution to your customers unless you know your customers intimately and understand (in an empathetic way) what they want and why they want it.
2. Positioning
Here, you want to become a master at solving desperate problems, fulfilling wondrous dreams – simply being better at identifying the URGENT desires within your marketplace and positioning your solution to meet exactly those desires puts you in the elite 2% of your competition in your market…this goes for any market, no matter how competitive.
3. Communication
Communication is an art...we can learn the fundamentals of how to communicate from the great direct response advertising guru’s of the past – people like Gary Halbert, Joe Sugarman, Victor Schwab, and David Ogilvy.
What you will find when you study these great copywriters and marketers is that they understood some fundamental principles of copywriting…how to get someone’s attention and interest (knowing that some people are more interested in avoiding pain while others are interested in gaining pleasure), how to let them know (in writing as well as verbally) that they understand and empathize with the reader AND that they have the solution that is different from all others they may have come across in the past.
Success in your online business is not an accident, doesn’t come about with luck nor is it dependent on skill or talent…what IS required though has more to do with understanding these 3 pillars of marketing success.
Which of these marketing pillars gives you the most challenge?
Leave us a comment knowing this will help you work that final obstacle to your success and fast-track you on the path to unlimited online profits.
