Remember the saying “It’s Who You Know” not “What You Know” that makes the difference when it comes to success in business?
The game has changed again, now… “It’s Who Knows YOU” that matters more than “Who You Know”
That difference may seem subtle to you but it is NOT.
What this means is that you have to put every ounce of your marketing effort into first learning everything about your market enough to communicate with them and THEN…
Get Out There!
If you are not doing something each day (actually multiple things) to get seen, heard and thought of then you are missing out.
What can you do?
- Post to your own blog every day and then syndicate that blog everywhere you can including getting influencers to reference your blog content so you can capture major eyeballs
- Produce videos and post them on YouTube, Facebook, Twitter and whatever platform emerges next (and it will)
- Build context-specific, social network followings – learn how to communicate with your core audience on Twitter, Facebook, Instagram, Snapchat, Pintrest, Instagram. Start with 2-3 and then move your way through them as you see synergy with your product, market and delivery/communication style
- Post content on article sites like Medium
- Get used to video streaming through services like Meerkat and Periscope – you can build huge, loyal followings through these tools
- Run frequent events such as Webinars and Seminars – these offer ways for you to connect with your market AND provide great ways to both produce new products and get ideas directly from your market on new product ideas
Oh ya, and don’t make this one mistake…don’t assume that building your brand and awareness is only for those of you with new businesses…it’s imperative for those of you who are building careers, professions and for those of you who already have established businesses to.
Dominating your market in today’s environment is a battle for awareness, a battle to be noticed, a battle for attention as a way to leap ahead of even the most established competition.
Building your online business using our Fast-Track System over at Info Marketer’sZone is proving to be one of the most popular, fastest and most reliable ways people are ramping up to huge momentum quickly – check it out if you aren’t already in the program.
What are you doing TODAY to build on your awareness?
