The proliferation of e-book readers has got everyone and his uncle pitching Amazon Kindle and Ibook “secrets” sites.
But most of all, it has many of you considering launching your own ebook or information products – CONFUSED!
Do you go with a $3 ebook on Kindle hoping to turn huge volumes and build your brand or do you sell your ebook from your own website at $17, make more profit, but have do so some legwork to get people to find you?
For most people, there is only one right answer –
…you MUST have your own pipeline.
You want to have your e-book for sale on your own website, build a sales funnel and go get the followers that will mean everything in the world to your business in the future.Â
Don’t rely on Amazon to do that for you – they won’t!
Putting your ebook up on Kindle books is NOT going to automatically result in sales and has a 99% chance of getting completely lost in the swath of ebook titles that now fill that directory.
Let’s be clear – Amazon’s Kindle ebook directory is building a long-tail distribution model for ebooks…and as Seth Godin so astutely point out in this blog post, long-tail is typically only good for starfish companies that have lots of different “something’s” to sell rather than you who has that 1 or 2 things you want people to buy.Â
In other words, long-tail distribution sites make their money from selling a whole lot of different things a few times, not a few things over and over.Â
That’s not good for you…because basically your book or ebook will become one of those things that gets sold a few times NOT what would rather have – THE product that gets chosen over and over.
So, not only will putting in the effort to sell your ebook or infoproduct from your own website pay you much more per copy sold, it will also make you the ONLY option for those consumers that you bring to your site.Â
Isn’t that a far better proposition in the end?
