It’s a tough lesson to learn, that even if you have the best book or ebook in the world, without marketing, it will not sell.
Interesting enough, even without a very good book or ebook, you can make a ton of cash with great marketing, BUT…of course you will lose the loyalty and any follow-on book sales from those customers. The point being that marketing is a very major part of your desire to build a loyal following and earn profit from your book writing.
Ideally, the best combination is that you have a good quality, information-based ebook or book that truly helps or entertains your reader and you use some basic online marketing techniques to make sure that you create a buying frenzy around your books
Over at InfoMarketer’sZone, here are some of the most common questions we get from new and experienced writers who can’t understand why their book is not selling:
- Why isn’t my publisher working very hard to promote my book?
- How come nobody comes to my website even though I spent a small fortune having it developed?
- What is the best way to get more traffic and attention to my new ebook or book?
- How do I create a “following” and keep in touch with them?
What all of this comes down to is marketing your ebook or book – and here is 3 ways that you simply cannot ignore, they will at least triple your book sales and in some cases, could do much more
1. Blogging – there are 3 aspects of blogging that make it an extremely powerful tool for an author to use in internet marketing a) It is a way to keep current content in front of the search engines which both will get you ranked higher and will provide more content to be ranked – you own more internet real-estate and that means more traffic b) Your readership get more frequent content and learn to hear from you regularly, that way you can mix subtle and not-so-subtle promotion into daily updates and c) Syndication – blogs have built in syndication as they generate RSS feeds which can then be picked up by thousands of sites around the web which bring in extra links to your site ranking it still higher.  Two important things to remember about blogging – stay on topic and focus on the keywords your readers use to find information that you provide
2. Press Releases – yes the idea of issuing online press releases is still to get them picked up by major publicity houses and that sometimes does happen, but the stronger argument for issuing press releases is the combination of syndication (as with blogging) as well as high authority, inbound links back to your website. All things considered, if you have a website marketing a weight loss diet ebook and there are thousands of others, you will rank higher if you get more quality inbound links to your site and that can mean easily tripling your traffic and sales on its own
3. List Building – a major part of your traffic generation and marketing should be aimed at bringing your prospect back to a page where the sole focus is to get them to opt-in to your list where you then have permission to send them updates, news, opinions, reviews and of course, some promotions.  Within a few months of marketing you can have a list of thousands of loyal followers that are far more likely to buy your ebook and books but also other recommendations which you make and earn commissions as an affiliate – a great way to keep providing your list with great offers as well as grow your income.  For instance, if you sold them a $37 ebook on dieting – you can follow up with a series of emails on exercise and then offer them a $97 exercise program where you may earn up to $50 commission each time they buy. So you have now turned that customer from a $37 customer into an $87 customer just because you manage your list. Multiply that by thousands and you begin to see the potential.
Marketing your book or ebook is YOUR responsibility – and with the right techniques and strategies you will soon learn that you wouldn’t want it any other way because with the power of marketing in your hands you can truly triple your sales and grow your profits by leaps and bounds over time.
