What happens when you are ready to create ebooks, but can’t quite decide on which market to go after?
Do you head right into the choppy waters of a highly competitive market like weight loss or fitness, or do you play it cool and try and sneak into a less competitive market like "How To Raise a Squirrel as A Pet?" (Just Kidding!)
Believe me, we have experienced dozens and dozens of different niche markets to create. Ebook markets are widespread though mainly misunderstood, so here are some principles to follow when deciding which market to go after:
1. Hit markets where there is a history of buying behavior – so yes, that can bring you into some very competitive marktes, don’t worry, we’ll talk about how to eliminate that competition in a minute
2. As an infoproduct publishers your role is to bring clarity and hope to your audience with respect to very real, highly desired outcomes.
To create ebooks, information publishers GET the desires of their marketplace best are in the best position to offer PREMIUM value solutions. By knowing exactly where to look and what to look for you can easily and quickly become far more in tune with your marketplace than 99% of your competitors – advantage #1 for you. Inside our InfoPublishing Course, we share powerful, stealthy and completely free methods of "spying" on your audience to understand and target their desires.
Head over to HigherTrust Marketing and get your free 7-day Information Product Profits Course – you’ll get some advanced lessons on how to determine demand within the ebook marketplace.
3. You may be dealing with the same problem that has been tackled many times before in a marketplace, but you make a difference because of YOUR solution to the problem. It’s not that you have to have NEW information, just a new approach that can be applied and proven to get results. Watch the video called "Mind Reader: Tapping Into The Mind Discussions of Your Prospects" to discover exactly how to approach your audience in ways that will increase your value and completely differentiate you from your competition.
4. Find an emotional desire within a marketplace where buying behavior is proven, then go ahead and write the sales letter as if you were offering the optimal solution to your marketplace. I do this all the time – write out 20 benefits of "an ideal" product that would address the target market – then let this guide the outlining and writing of your ebook or infoproduct
Don’t be afraid of busy ebook markets, instead learn to embrace hot markets, use stealthy techniques to uncover hidden demand and set your ebook or infoproduct apart by creating your own unique solution to the challenges faced by your audience.
Your reward when using these techniques to create ebook? A massive number of buyers who generate orders for your ebooks and infoproducts 24-hours and day, 7-days a week and still want MORE from you.
