What happens if you find yourself among tens of thousands of competing sites in your niche market that are all using the same techniques to build their list?
They have a special landing page (sometimes known as a squeeze page) that basically looks like any other squeeze page offering an incentive to get visitors to sign up to their list…
Always remember, it is as much about what is ON the landing page or squeeze page as the design…in fact MORE!
A BIG REASON WHY!
It all starts with “What’s In It For Me”…what will your reader get if they “opt-in” to your list?
It could be something as simple as notifying them of future updates (not as compelling) to giving away a report, ebook or tips package right through to providing complimentary access to a private site or giving away a more valuable course.
Be sure your offer is compelling…that you are giving away something that hits the “opportunity triggers” of your visitors.
You want to focus on giving your reader immediate access to a benefit for which they are passionately behind.
REMEMBER YOUR END GOAL
Remember that you don’t just want a subscriber, your end objective is to turn a visitor into a subscriber into a loyal, engaged and active customer…that is the signal of a great opt-in, list building campaign
Within InfoMarketer’sZone we share some examples of the most effective list-building campaigns we have run ourselves as well as having worked on for others…why there were effective and how we came up with the specific offer.
Then, make sure that what you deliver is both high value enough and delivered in a way that will convert your subscriber to a customer.
At the end of the day, even if you have the most successful squeeze page and build a large list, unless you can convert them into customers, it doesn’t really matter.
So yes, you may be using the same techniques as everyone else, but that doesn’t mean your offer has to be the same.
For example, say you are giving away a 3-step system to reduce stress…instead of giving away a report or ebook (like your competition is doing), you could instead give away a video course, give them access to a monthly Q&A coaching call for no charge that you then package and add to a paid membership site, etc…
Be creative about what and how you deliver will set you aside.
