Keyword Research
Getting in front of the most hungry online prospects with your web business means making sure your content, ads and sites show up when your market enter keywords they use to find the exact solutions or products they are looking for.
Seems like that should be obvious enough right?
But nearly everyone I work with has struggled throwing thousands of dollars away or wasting countless weeks on content generation that misses the mark.
Whether the mistake is staying too wide (hundreds or thousands of keywords may be a great starting point, but when it comes to testing and putting your web marketing campaign into operation you want to be operating lean and mean with between 20-40 primary keyword phrases that give you the biggest bang for your buck.
Another common mistake is missing the mark altogether – how can you possible know the keywords that your most hungry and desperate buyers use versus the others who arrive at your site with little or no intention to buy if you don’t test and track.
Inside InfoMarketer’sZone we have a very unique and powerful keyword discovery and testing technique that lets you go from 1000’s of potential keywords to a few dozen and eventually whittle those down to the top producing 10 keyword phrases for your internet business.
In a nutshell though, there are 3 main techniques we use to focus on keywords that provide the foundation for millions of visitors across our sites:
1. Think link our customer. Chances are, when you start out in a given marketplace, you can easily come up with thousands of related keywords that surround your topic. I often use the example of weight loss. you can come up with thousands of potential keyword options, but for your specific product (affiliate or your own product) there will be some very focused keywords that will bring in the majority of sales. So, for example – when a middle-aged man searches the internet and buys weight loss products is he more likely to search under “weight loss” or would he more likely search more focused keywords such as “burn fat” or even more focused “lose belly fat”…or even “lose love handles”.
To find these “hidden” trigger keywords you want to study the conversations that go on in your marketplace on forums, on blogs, and in social networking conversations on Twitter and Facebook. You also want to study top selling info products to see the language they use in their headlines, sales pages, blogs and ads
2. You want to start with several root keywords and using a tool like the free Google Keyword Suggestion Tool build your list out wide and deep, in the beginning. So, for weight loss you may want root keywords such as weight loss, fat burning, burn the fat, lose weight, love handles, belly fat, etc… and then go deep with 3-5 word phrases
3. Now that you have a wide and deep list – use the following to filter down to 30-40 “test” keywords:
- Use the research from #1 to locate those words that come up most often in you target market and competitive research
- Eliminate the high level keywords themselves – these are too general, too competitive and too expensive, instead test keywords deeper with 3-4 word phrases optimally
- Learn to assess the commercial viability of a keyword phrase – for example a keyword phrase “lose love handles dvd” may have fewer searches, but may result in much higher return on clicks than would the more general term “lose love handles info” or something of that nature.
With this process, you now have a starting set of high-potential keywords that you can run through 2-3 day systematic testing to quickly determine their ROI against your offer, landing page or website. For the complete testing method, refer to InfoMarketer’sZone for the full Blueprint and accompanying video series on identifying high ROI keywords.
