When we have someone join us over at InfoMarketer’sZone and their intent is to help fast-track starting and growing their own profitable internet business, the first principle they MUST quickly understand and apply is…
Demand And Desire Trumps All In the Search For Profits In Starting Your Own Business
Yes, you must have the right mindset, desire, commitment, tactics and knowledge, but above all else, what will dictate how profitable your internet marketing business will be is your ability to recognize and then tap into deeply held consumer desire and demand.
Let’s be clear though, by demand we are not referring just to “They want X, or Y product”, but instead “They want X or Y product BECAUSE it will give them Z in their life”
In other words, your ability to crawl into the mind of your market, pull out what they want and WHY they so badly want it they will spend nearly any amount of money is your ticket to huge success with your internet marketing business.
So many people start with the assumption that their idea, market or business already meets demand and they instead are looking for a magic bullet, a marketing nugget, a traffic tactic or some other magic beans that will suddenly make their business grow like crazy.
The truth is though in most cases the failure of a business to take off is directly the result of ignoring the first rule of internet marketing…the entrepreneur simply has not done a good enough job of identifying and then marketing to the urgent, irrational desire and demand of their customers.
It’s NOT Things…But Rather Transformation That Matters
To really understand and tap into the power of market demand it’s critically important to understand the difference between the desire and demand for THINGS (products, services, content, etc..) and the desire and demand to be, have or do something transformative in your life.
People buy weight loss books not because they WANT the book, not because they WANT to go on a diet, not because they WANT to exercise or not even just because they WANT to lose weight.
People spend fortunes on weight loss books and programs because they want to be transformed from ugly to beautiful, from unhealthy to disease-free, from lonely and ignored to socially active and adored.
Your product or service is merely a method or step along the way to facilitating transformation in your customer’s life.
Questions You Must Be Able To Answer To Grow Your Internet Marketing Business
So, when you plan your internet marketing business or when you evaluate your existing online business and wonder why it’s just not working…ask yourself if your entire business has been properly focused on helping your market achieve their #1 desired and demanded transformation.
Have you tapped into the fear, uncertainty and frustration of being held back from the life transformation they would really like to achieve?
Have you developed or discovered a product or service that targets meaningful advantage around helping them realize their desired transformation?
Have you developing your marketing, sales pages, sales funnels, product positioning and advertising to connect with your market at the lower emotional levels of reaching their desired life transformation?
What are your specific advantages in relation to their desire to transform their lives? Â Will you help them get there faster, more effectively, in a more fulfilling way, with a higher win rate?
When you ask these questions you are getting to the really important parts of running a successful internet marketing business, unfortunately without the guidance of a program like InfoMarketer’sZone, many entrepreneurs never learn this fundamental principle and therefore can never achieve anywhere near their goals for their internet business.
