If you are ready to market your book, ebook or information products online then you are probably asking yourself this question…”What webpages do I need to get my product on the inernet and start making some serious money!” 

No doubt, you realize to sell your book or info product on the internet you need to have a webpage for that product – telling people what it is, giving them information on how much your ebook will cost and giving them an order button so they can place their order and give YOU their money. 

But what about other pages such as…

• Landing pages or “squeeze” pages?
• A blog
• Thank you pages once your customer has ordered
• Content pages that help drive traffic to your product sites?

Yes, your priority is to get a page up that tells people about your book, ebook or info product – after all, until you have that, they cannot buy.  We call this your “sales” page. 

You may have come across those who suggest you create your sales page using html – the standard way of creating “static” websites on the internet with tools like Dreamweaver, HotDog, or the dozens of other tools you can use to create html webpages. 

Another option is to use a blogging platform like WordPress (which is free and easy to setup with automated installs as part of most web hosting packages today) and to select a WordPress theme that lends itself to a single-table design that is used in most sales or squeeze pages.   All this means is that it doesn’t have all the extra columns, headers and footers that you see on most blogs because the purpose of the page is to sell your product, not to have people click off of your page. 

So, we have multiple different page “types” and two ways each page can be developed – don’t get overwhelmed by this, it really isn’t as tough as it sounds.   Here are some guidelines to help make sense of it all…

To get more information, help, tools and specific instruction head over to InfoMarketer’sZone where the top internet marketers of books, ebooks and information products hang out.

Your Info Product Website Layout Plan

1. You have a sales page from which you sell your product – this could be static html or a WordPress single page theme, but shouldn’t have any distractions such as columns or links to click away. An example of a typical sales page format would be This One.

2. You ideally have a “squeeze page” that gives away something to get people to join your list – by getting them to join your list you improve your chances of selling your product AND you can continue the relationship with your list to sell them more (and even different) stuff over the months and years to come.   Your squeeze page could either be static html or WordPress theme as above – single page, no distractions.  Here is an example of a typical squeeze page design.

3. A blog with dynamic pages with the purpose of providing dynamic content (example – daily updates, comments to your postings, rss backlinks, etc…) which drives traffic to your blog.  Your blog should have “off-ramps” to your squeeze page and sales page to drive the flood of traffic you will generate to your squeeze and money pages.   Typically a dynamic blog will have a different theme than the blog you may have used for your squeeze and sales page (if indeed you did decide to use a blog to construct those pages).  These “off ramps” would be links to the special offer giveaway as part of your “squeeze” page or links to the actual product itself – these could be ads on the sidebar columns of your blog, a banner across the top or text-links throughout your blog postings that refer back to your products as relevant. 

4. A thank you page which is similar in design to the #1&#2 pages above – the purpose is simply to thank them for signing up to your list or for buying your product with instructions on what to expect next with the possibility of also including a back-end offer.  Once again, these pages would be developed in either traditional html or as a static page on the same blog theme as your squeeze and sales page above. 

These are the main pages you need for your site.  Whether you choose to develop them in WordPress or as part of a traditional html design is up to you – if you don’t know html and are not interested in learning, then WordPress offers a great alternative.  Chances are you will be buying a relevant theme – but they are typically not expensive in the $47-$97 range for most themes.   

One of the best theme’s I’ve come across for quickly creating minisites (sales pages) and single page squeeze pages in WordPress is 7 Minute Minisites theme  – makes it so simple. 

Now you have the layout to make money on the itnernet selling your book, ebook or info product – this shouldn’t take you more than a few days to get up and running putting more money in your pocket faster.