One of the most powerful aspects of launching (or re-launching) your information product is to build a list of interested prospects before actually pushing the button on your launch.
Your pre-launch list doesn’t have to be huge, just a few hundred people will do.
When you have this list, they can be powerful because…
- You can get some early reviewers and testimonials that will improve your sales at launch
- You can survey, poll or get feedback from your pre-launch list on what improvements you may make to either your product or intended positioning
- You have a group of champions that know you and are much more likely to buy what you have
- You can use your list as a beta-group of customers for additional products or services you come out with
Overall, your launches will become much more successful once you have your initial list.
So the question is, how can you create and market your paid product at the same time as you develop an bonus or incentive for your opt-in subscribers to join your list?
Each market we enter, we do 4 critical things:
- We start a blog to attract traffic and begin building a relationship with our market
- We develop an entry-level product that ranges from $27-$97
- We put together (or at least plan for) a higher-end product such as a $1000+ coaching program, seminar, home study course, membership site, etc…
- We create a valuable giveaway to begin building our list relevant to the products we will be selling
Here are 3 ways we have created incentives for our list that have been simple as well as highly effective in both building a responsive list as well as converting the pre-launch list to customers when we launch our new infoproduct:
- Offer a chapter, summary or tips list pulled from your core product in exchange for opt-in
- Have someone (it can be anyone really that can talk on a phone) ask you some pre-defined questions and record it using a free conference calling service giving us an mp3 we can then giveaway. I especially like this one because it takes less than 1-hour, gives you a high perceived value audio incentive to give away and lines up perfectly with your full product
- Offer a 5-7 part e-course that walks your prospect through some of your top steps, tips or systems as well as giving them some case studies or proof that your information will make a difference.  We have several of these, the benefit being that you hit people multiple times over a 2-3 week time period and as such, get more conversions.Â
You could also mix these up and do all 3 – start with giving away the audio interview, give them a sample chapter and then follow-up with a 7-part e-course to extend your communication with your marketplace.
Use these tips to build your pre-launch and post-launch lists and make your online marketing more profitable.
