Today’s lesson…and it’s a GOOD One:
                           Wishy Washy Sucks!
If you aren’t being HERD (or HEARD!), then chances are you are trying to be too many things to too many people ending up not being enough to anyone to pay attention to you.
Looking for the #1 reason most online marketers fail?
How about the fact that they are Wishy Washy?
It’s like this…
Today there is more information coming at each and every one of us in a single day than previously came at us in 20-years…I don’t know about you, but I feel it!
So does your market.
So how do you make sure you get heard in the crowd of screaming people?
Be certain!
Be strong!
Take a stand!
Wishy washy just won’t cut it these days folks.
Think about it, are these guys Wishy Washy?
 – Richard Branson
 – Steve Jobs (RIP)
 – Mark Zuckerberg (Did you SEE Social Network)
 – Gary Vaynerchuck
 – Tony Robbins
Each of these people succeeded wildly because they had a vision, took a stand, didn’t care if the pissed off half the people because they knew the other half would respect and follow them more for it.
So, how do you come across as certain and strong?
- Know who your market is – at a deep emotional level
- Know what they struggle with
- Have a VISION for how you will help them
- Leave others in your dust – tell them why your vision is BEST and what’s wrong with everyone else
- Don’t ever be afraid to tell it like it is
- Talk to your audience like they are your best friend
It’s no coincidence that these techniques are all embedded in the Ultimate InfoProfits Training Program inside InfoMarketer’sZone – that’s why it works for so many people
You can’t please all of the people (or probably not even the majority of people) so make damn SURE you blow away those people you do target.Â
Now, take a look at your online business…
Your websites…
Your blogs…
Your videos…
Your articles…
Your products…
Your advertising…
Do they represent your vision?Â
Have you taken a clear stand? Do you come off as strong with champions by your side?Â
Being wishy washy with your business and marketing is a surefire way to run your business (and yourself) into the ground. Now that’s NOT fun!
