Back a few months ago there was a MAJOR debate raging over how ethical and effective “forced continuity” programs were for their customers.
Recall, a continuity program is any program where you bill your customer an ongoing, recurring fee for your information or services.Â
Some models that fit the continuity model are:
- Paid membership sites
- Paid monthly or quarterly newsletters
- DVD-of-the Month programs
- Monthly coaching or Inner Circle programs
- Monthly teleconference or webinar programs
- Interview of the month
Continuity programs should be a part of your business model if you are delivering information – not only is it a great, constant source of income for you – but they allow you to fill a gap many customers have for current and ongoing delivery of information or services.
So What’s The Controversy?
There has been a trend over the last 12-months or so in combined offerings where someone purchases a front-end product – say a home study course – at an extreme deal (sometimes paying only for the shipping), give their credit card information and are automatically “forced” into the monthly recurring billing program – thus being called “forced continuity”
The worst of these did not make it clear to the consumer what was happening and they became irate when they found the monthly bill on their credit card statement.
In other situations, there was very clear information that they were entering into a continuity program and they could opt-out or cancel anytime.
One of the key Internet Marketer’s that entered into this debate was Ryan Deiss – in fact he used forced continuity (in an ethical way) and made millions from it – so what does he have to say on it now?
Ryan Deiss just wrote a new report called “The Death of Forced Continuity” that you need to read right now:
As I mentioned – Ryan has made many, many MILLIONS of dollars from forced continuity, he is the last person that I would have expected to write this report.
But the fact is, he has almost completely abandoned forced continuity and switched to OPTIONAL CONTINUITY, and he wrote a report explaining exactly what he did, how he did it and shows you how he is making more money now that he has KILLED forced continuity.
Get the full story at “The Death of Forced Continuity” – it’s a completely free report and definitely worth the read for new and experienced internet marketers alike.
